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Content archived on 2022-12-27

4CElectricity (Carbon Consciousness and Consumer Choice for Electricity)

Objective

The objectives of the project can be summarised as:
1. Defining the content of an electricity information label for informing end users that would work within the context of the liberalised EU electricity market;
2. Defining a label that would also provide the means to empower end-users sufficiently to become able to reflect their value systems about electricity generation through their purchasing decision;
3. Analyse the possibilities for market transformation towards gradually greening electricity, including;
- Developing a policy toolkit of integrated and joined-up policy supportive of the label;
- Evaluating the feasibility of market transformation, through consideration of how the costs and benefits are distributed across the stakeholders and to what extent they can be internalised;
- Assessing the impact of greater consumer consciousness of carbon and the extent to which switching tariffs will occur, providing an added stimulus to RES.

Description:
Phase 1 consists of a study of the ability of suppliers to access and provide the information needed for an electricity label within the context of liberalisation. A workshop will be held to examine the existing experience of electricity labelling, to which decision-makers and experts will be invited;
Phase 2: consists of a detailed study of what the label will mean for consumers and what consumers want. To what extent would such a label provide the information they need to be able to make value decisions such as those that would lead to them switching electricity supplier;
Phase 3: Develops policies to maximise the impact of the label, investigating the need for associated policies such as advertising standards for example. This phase also views the label as part of a policy framework towards a lower carbon future, and suggests a policy toolbox of market transformation policies that can be employed to build on the label;
Phase 4: Ensures that the project results are disseminated as widely as possible to ensure that the project has maximum impact.
1.An understanding and evaluation of the practicalities involved in developing an EU-wide label for electricity. With various initiatives currently being discussed in the Commission and Member States it is an appropriate time to take a strategic overview of the issues. 4CElectricity would provide the necessary background evaluation of how a label would function within the liberalised European electricity market and outline recommendations for implementation at the EU level;
2. Design and field test label layout(s) to explore an appropriate information system which meets the dual objective of informing consumers and developing a market transformation approach to electricity;
3. Providing consumers with the right information for them to make an informed choice on the environmental impact of their electricity supply is likely to have the effect of increasing the demand for products with high renewable energy content.

Topic(s)

Data not available

Call for proposal

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Coordinator

The Chancellors, Masters and Scholars of the University of Oxford
EU contribution
No data
Address
University Offices, Wellington Square
OX12LD Oxford
United Kingdom

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Total cost
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Participants (4)