Objective The interaction between science and the media is a key element in the public opinion’s understanding of research issues and of citizens’ consensus on public spending for research. Food research issues have been recently at the heart of heated debates and often subject to misrepresentations partially due to over-simplification by the media or to insufficient involvement of scientists in communication to the large public. This is a bottleneck that still hinders citizens’ comprehension of major scientific themes currently discussed at European or national level. The MAITRE project intends to act on researchers’ readiness to manage communication processes oriented to the large public. The rationale is to transfer from the journalists to the researchers parts of the translation process that is needed to bring scientific information from the laboratories to the common people. If scientists gain a full understanding of the information production processes in today’s media (newspapers, tv, web, etc.), they will be able to handle their input in communication in a more effective way, combining soundness of scientific information with the necessary level of clarity adapted to the needs of the general public. The project will revolve around a cycle of training sessions to be delivered by journalists and media experts to a target group of roughly 600 researchers from organisations involved in KBBE funded projects. Trainings will be organised in several countries and in different languages, paying attention to ensure a wide coverage of the EU, including countries of the enlarged Europe and of different sub-themes addressed by the KBBE programme. The project has potential to considerably step up researchers’ capacity to explain the scope and results of their activities, thus contributing to bring science closer to the citizens and these to a better understanding of why the integration of European research resources is beneficial to the whole European society. Programme(s) FP7-KBBE - Specific Programme "Cooperation": Food, Agriculture and Biotechnology Topic(s) KBBE.2010.2.1-02 - Media training for food and nutrition scientists - Call: FP7-KBBE-2010-4 Call for proposal FP7-KBBE-2010-4 See other projects for this call Funding Scheme CSA-SA - Support actions Coordinator MINERVA CONSULTING & COMMUNICATION EU contribution € 197 843,00 Address Av. de Tervuren 32-34 1040 BRUSSELS Belgium See on map Region Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Hinano Spreafico (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (3) Sort alphabetically Sort by EU Contribution Expand all Collapse all STICHTING EUROPEAN JOURNALISM CENTRE Netherlands EU contribution € 563 841,85 Address PETRUS REGOUTPLEIN 1 F 02 6211 XX Maastricht See on map Region Zuid-Nederland Limburg (NL) Zuid-Limburg Activity type Other Administrative Contact Eric Karstens (Mr.) Links Contact the organisation Opens in new window Total cost No data FUNDACION AZTI - AZTI FUNDAZIOA Spain EU contribution € 93 226,65 Address TXATXARRAMENDI UGARTEA Z/G 48395 Sukarrieta See on map Region Noreste País Vasco Bizkaia Activity type Research Organisations Administrative Contact Begoña Pérez Villarreal (Mrs.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data EUROPEAN ASSOCIATION FOR FOOD SAFETY AISBL Belgium EU contribution € 53 339,50 Address AVENUE LOUISE 475 1050 BRUXELLES See on map Activity type Other Administrative Contact Harmen Hofstra (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data