Objectives of research
The main aim of the project is to develop guidelines for enhancing walking and cycling, in order to replace shorter car trips and to make the walking and cycling modes safer. This will be done following marketing principles and includes a.o. the following steps: - definition and quantification of potential user groups; - collection and evaluation (from the customer point of view) of existing 'products' for pedestrians and cyclists; - definition of possible gaps in the existing 'product' range, development of new 'products', - description of supporting soft policy measures (advertising, lobbying etc.).
Links with other projects, tasks, areas, programmes, policy actions:
A second contract for task 5.2/18 has been awarded to the ADONIS project.
Coordinator's name: Prof. Christer HYDEN
Address: UNIVERSITY OF LUNDS/LUNDS TEKNISKA HÖGSSKOLA
PO Box: POBOX 117
European Commission Contact Point
Name: Mr. Remi MAYET
|Last Updated: 21-04-1999|