Objective Nudge-it engages internationally leading experts in the neurobiology of motivational behaviour, the neuroscience of reward pathways, the neuroendocrinology of homeostatic regulation of appetite, experimental psychology, functional brain imaging, behavioural economics, and computational modelling. They will work together to develop new tools and approaches that can provide the evidence needed to inform effective policies on healthy eating. Effort will be focussed in four areas of particular importance for policy:i) early life experience: how the choices we make as adults are influenced by stress and poor nutrition in early life.ii) habitual eating behaviour: the life-long learning process and how it is moderated by homeostatic mechanisms;iii) impulsive choice behaviour: the momentary choices we make to eat high energy or low energy foods, depending on hunger state and reward value, and upon price and availability;iv) the role of environmental context in decision-making processes: how day-to-day choices and preferences are affected by socio-economic status, stress, and mood.Development work will involve refinements of experimental approaches and tools in both human behavioural studies, neuroimaging, and translational animal studies. A focus will be on tools that provide ‘bridges’ that link understanding at different levels and in different domains, and which contribute to building predictive models with strong explanatory power that can contribute to policy formulation. A powerful strategy for dissemination of outcomes to relevant groups, including by a massive open online course, will ensure impact. Fields of science natural sciencesbiological sciencesneurobiologysocial sciencespsychologybehavioural psychologysocial scienceseconomics and businesseconomicsmedical and health scienceshealth sciencesnutrition Programme(s) FP7-KBBE - Specific Programme "Cooperation": Food, Agriculture and Biotechnology Topic(s) KBBE.2013.2.2-01 - New technologies to study brain function in relation to eating behaviour Call for proposal FP7-KBBE-2013-7-single-stage See other projects for this call Funding Scheme CP-IP - Large-scale integrating project Coordinator THE UNIVERSITY OF EDINBURGH EU contribution € 2 403 431,04 Address OLD COLLEGE, SOUTH BRIDGE EH8 9YL Edinburgh United Kingdom See on map Region Scotland Eastern Scotland Edinburgh Activity type Higher or Secondary Education Establishments Administrative Contact Kennedy Alan (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (10) Sort alphabetically Sort by EU Contribution Expand all Collapse all UNIVERSITAIR MEDISCH CENTRUM UTRECHT Netherlands EU contribution € 1 422 245,00 Address HEIDELBERGLAAN 100 3584 CX Utrecht See on map Region West-Nederland Utrecht Utrecht Activity type Higher or Secondary Education Establishments Administrative Contact Janet De Vries (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data GOETEBORGS UNIVERSITET Sweden EU contribution € 1 184 296,00 Address VASAPARKEN 405 30 Goeteborg See on map Region Södra Sverige Västsverige Västra Götalands län Activity type Higher or Secondary Education Establishments Administrative Contact Ellen Rydberg (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data WAGENINGEN UNIVERSITY Netherlands EU contribution € 509 775,00 Address DROEVENDAALSESTEEG 4 6708 PB Wageningen See on map Region Oost-Nederland Gelderland Veluwe Activity type Higher or Secondary Education Establishments Administrative Contact Tom Bessems (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERSITY OF BRISTOL United Kingdom EU contribution € 749 138,00 Address BEACON HOUSE QUEENS ROAD BS8 1QU Bristol See on map Region South West (England) Gloucestershire, Wiltshire and Bristol/Bath area Bristol, City of Activity type Higher or Secondary Education Establishments Administrative Contact Audrey Michael (Mrs.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data EBERHARD KARLS UNIVERSITAET TUEBINGEN Germany EU contribution € 594 700,00 Address GESCHWISTER-SCHOLL-PLATZ 72074 Tuebingen See on map Region Baden-Württemberg Tübingen Tübingen, Landkreis Activity type Higher or Secondary Education Establishments Administrative Contact Clemens Laessing (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERSITAT ZURICH Switzerland EU contribution € 618 392,00 Address RAMISTRASSE 71 8006 Zurich See on map Region Schweiz/Suisse/Svizzera Zürich Zürich Activity type Higher or Secondary Education Establishments Administrative Contact Tamara Herz (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data COPENHAGEN BUSINESS SCHOOL Denmark EU contribution € 509 484,00 Address SOLBJERG PLADS 3 2000 Frederiksberg See on map Region Danmark Hovedstaden Byen København Activity type Higher or Secondary Education Establishments Administrative Contact Lise Damsgaard Jorgensen (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data ARTINIS MEDICAL SYSTEMS BV Netherlands EU contribution € 184 194,00 Address EINSTEINWEG 17 6662 PW Elst See on map Region Oost-Nederland Gelderland Arnhem/Nijmegen Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Willy Colier (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data HELMHOLTZ ZENTRUM MUENCHEN DEUTSCHES FORSCHUNGSZENTRUM FUER GESUNDHEIT UND UMWELT GMBH Germany EU contribution € 51 300,00 Address INGOLSTADTER LANDSTRASSE 1 85764 Neuherberg See on map Region Bayern Oberbayern München, Landkreis Activity type Research Organisations Administrative Contact Irina Uhlig (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data EUROPEAN UNIVERSITY INSTITUTE Italy EU contribution € 757 515,96 Address VIA DEI ROCCETTINI 9 50014 Fiesole See on map Region Centro (IT) Toscana Firenze Activity type Higher or Secondary Education Establishments Administrative Contact Serena Scarselli (Mrs.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data
