Objective "Our objective is to reach out to a large majority of the public who have not shown interest in science so far. We want to make them aware of the major breakthroughs in physics, astronomy and related applications of which they have heard from media worldwide, without understanding the profound implications on general knowledge and their spin offs on technology, as well celebrating the protagonists of these breakthroughs: researchers. We have chosen icons from modern culture – an innovative combination of poetry, art, theatre and consumers' gadgets (i.e. pop culture) – as communication vehicles, and a downtown trade center (including Geneva's FNAC) as a the venue. We will partner with a global consumer brand to support a pervasive awareness campaign. Poems inspired by recent discoveries in physics and astronomy, produced by famous poets and university students (selected through an international contest) from at least 6 European countries will be presented on Researchers Night. QR codes of the winning poems will be distributed on the night and subsequently in the subways of European capitals. The poets will have previously attended special seminars at CERN and other scientific laboratories about the new findings and thus be able to translate the scientific message in a concise and accessible language. Augmented reality, robots, QR-bar codes and explanatory video games,will be the highlight of a special tech section and a kids' corner, featuring CERN’s Marie Curie fellows, demonstrating these technologies and whom the public will ""speed-date"".Data used every day by the researchers to study the deepest secrets of nature will be transformed in visual art for interior decoration and become melodies played live by musicians and downloadable as smart phone tunes. At the POP- science café, the menu features liquid nitrogen ice-cream and a theatre show on quantum vacuum , where researchers and artists will be on stage, and talk to the public moderated by journalists. " Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.5. - Specific support and policy actions Topic(s) MSCA-NIGHT-2014 - European Researchers' Night (NIGHT) Call for proposal H2020-MSCA-NIGHT-2014 See other projects for this call Funding Scheme CSA - Coordination and support action Coordinator ORGANISATION EUROPEENNE POUR LA RECHERCHE NUCLEAIRE Net EU contribution € 90 000,00 Address ESPLANADE DES PARTICULES 1 PARCELLE 11482 DE MEYRIN BATIMENT CADASTRAL 1046 1211 GENEVE 23 Switzerland See on map Region Schweiz/Suisse/Svizzera Région lémanique Genève Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 770 812,50 Participants (2) Sort alphabetically Sort by Net EU contribution Expand all Collapse all SUBWAY EDIZIONI SRL Italy Net EU contribution € 95 000,00 Address PIAZZALE LUIGI CADORNA 10 20123 Milano See on map Region Nord-Ovest Lombardia Milano Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 156 250,00 ORIGINS France Net EU contribution € 25 000,00 Address 14 RUE FESSART 92100 BOULOGNE BILLANCOURT See on map Region Ile-de-France Ile-de-France Hauts-de-Seine Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 41 250,00