Descripción del proyecto
Un nuevo actor sostenible y orientado al diseño en el sector de los suelos
El mercado de la construcción ecológica está en auge y vive un crecimiento exponencial en todo el mundo, impulsado por la creciente demanda de tecnologías sostenibles y reducción de costes por parte de ciudadanos y propietarios de edificios. En este contexto, el equipo del proyecto MOGU floor, financiado con fondos europeos, pretende introducir un producto revolucionario para el mercado de los suelos resilientes. MOGU floor, fabricado con materiales completamente de origen biológico derivados de biomasa residual agrícola o industrial, supera a las soluciones existentes en seguridad, resistencia al fuego, aislamiento térmico, absorción de impactos y reducción del ruido. Todo su ciclo de vida forma una cadena de valor circular que garantiza su sostenibilidad y rentabilidad. Con su atractivo diseño y su sensación táctil, MOGU floor ofrece ambientes de lujo a un precio asequible.
Objetivo
The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.
Ámbito científico
- engineering and technologymechanical engineeringmanufacturing engineering
- engineering and technologymaterials engineeringcolors
- engineering and technologymaterials engineeringcomposites
- social scienceseconomics and businesseconomicssustainable economy
- agricultural sciencesagricultural biotechnologybiomass
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-2
Régimen de financiación
SME-2 - SME instrument phase 2Coordinador
21020 Inarzo
Italia
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.