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Investigating opportunities for transformative change in biodiversity conservation: from Big Data analytics to Gamification.

Objective

Human actions are eroding biodiversity and consequently reducing the contributions nature provides to people. Research has thus far had a strong focus on investigating the direct drivers of biodiversity loss, such as land use change, and their impacts on biodiversity. However, we are still lacking information about how sociocultural, economic, and other indirect drivers affect these direct drivers and consequently biodiversity. A key research priority is to investigate how societal values of nature and human behaviour underpin these indirect and direct drivers and consequently affect the transformative potential for positive and durable changes to human relationships with nature of conservation actions. The project draws from the emerging field of conservation culturomics that takes advantage of digital data sources and methods to study human-nature interactions and employs cutting-edge research methods, including Big Data analytics, video games, and online social surveys, to fill knowledge gaps at multiple scales. By combining social media data and online traditional surveys, it will be possible to understand preferences for species, diverse values of biodiversity, and the sentiment of people experiencing nature. Multimodal analyses of videos and video games will be used to study the potential for behaviour change, including for large carnivore conservation in Europe, and to understand what the diverse motivations supporting pro-conservation behaviour are. Biodiversity footprint calculations and a novel framework for species risk assessment will allow exploring impacts of international trade, culture, and other indirect drivers on biodiversity. Large language models and spatial prioritization will help identify priority conservation actions and areas where they should be implemented. When successful, the project will produce transformational knowledge on diverse perspectives and motivations for actions that can bring about change for biodiversity conservation.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) ERC-2024-COG

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Host institution

HELSINGIN YLIOPISTO
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 999 928,00
Address
FABIANINKATU 33
00014 HELSINGIN YLIOPISTO
Finland

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Activity type
Higher or Secondary Education Establishments
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 999 928,00

Beneficiaries (1)

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