During the project Kiosked platform and service offering was developed to match our vision in few steps. In the first part of the project automated financials and dashboard were key improvements to the publisher offering which will also allow us to scale. The Kiosked Supply Side Platform (KSSP) was implemented and launched for Europe and North America for effective ad serving and onboarding of publishers to our Real Time Bidding environment. The new version of the MUST tool was developed as the foundation for the customer sign-up service and automated onboarding. The ‘Sniffer’ has been developed to speed up the platform and two brand new ad units were created to improve the monetization for publishers.
During the latter part of the project we implemented the second version of the Platform and progressed with the planned commercial rollout. Scalable Publisher ad service requires that yield management is fully programmatic and automated. To reach the automation, the following features were completed: header bidding support and integrations to all key global ad exchanges with ad network backfill optimization built into Kiosked Supply Side Platform (KSSP), launch of the KSSP instance in Asia Pacific markets, algorithm development in KSSP to optimize the yield further either by a target CPM strategy or by utilizing header bids to raise bid price competition.
3rd party viewability verification together with brand safety and fraud prevention were also implemented as integral part of the Kiosked technology stack in order to secure continued advertiser interested to commit spend with Kiosked.
End-user advertising experience is growing ever more important. For publishers to be able to understand and manage the experience, the platform collects audience value metrics, such as session length and frequency of sessions. To surface these metrics and enable Publishers to control the Ad experience, a new version of dashboard was introduced with vastly extended visibility into audience behavior and resulting long-term revenue prediction.
