During the Phase 1 project, in 2018, we have organized customer pilots with Volkswagen, Netcall Telecom, Bigtincan and IBB in order to gain a complete understanding of the OmniBot solution’s technical acceptance, including: demand, willingness to pay, pricing validation, and expected conversion rates. All pilots have been individual projects and each of them had very unique functional requirements and objectives. These four projects were chosen as pilots because of their very different set-ups, needs and feature requirements, which help to validate the commercial flexibility and feasibility of OmniBot’s technology. Feedback to and reception of our technology and platform (users’ feedback) has been sincerely positive throughout all three projects. Testing within each individual pilot project team has finished and the solutions are at various stages of production deployment and integration and will be evaluated during next stage broader deployment environments. Willingness to pay, price validation, and expected conversion rates were demonstrated in each particular case. Also, the collected pilot data and user experience reports provided us with sufficient data to create a development plan towards TRL9 and also generated relevant technical and user-related content which has served to help us and our pilot partners build showcase model solutions (use-case) which are currently being used to approach new customer opportunities. The Phase 1 project also helped to validate the business concept by demonstrating the market need for our product as well as evaluate the prospects for European growth and international expansion, consistent with the company’s commercialisation plans. OmniBot has also undertaken several complementary actions in order to maximize its market success, by defining and implementing the communication needs (product positioning and marketing message) to be used during the commercialization phase, thereby creating the basis for successful product launch.
