Thanks to the multidisciplinary expertise and geographical coverage of the consortium, BELT developed tailored communications and targeted campaigns for the different market actors and stakeholders as well as effective actions:
- supporting consumers in taking decisions to reduce costs related to energy consumption
- informing and training retailers
- improving routing purchase decisions towards higher efficiency products
- training and incentivizing manufacturers to further improve their products
A comprehensive and robust campaign begun and was active till the last month of the project, February 2022, thanks to the continuous information produced by the consortium. Besides a set of materials such as leaflets, flyers, videos, factsheets, website pages, the consortium was involved in the production of new and updated contents to arise the attention of the public and the interest of consumers on all the aspect of the rescaled labels, energy saving, performance of the products related to the new energy label, presence of labels in the market, etc.; in total more than 800 contents were disseminated by the projects in 30 months, meaning that quite each day something was happening in BELT side!
Moreover, BELT offers the possibility for the consumers to know the cost savings from more energy efficient products at a household level thanks to the webtool available in 9 languages in the website of the project and in the one of each consumer organization. We count more than 77M of consumers informed thanks to marketing campaigns to boost social media posts and promote online contents.
BELT reached out to consumers, manufacturers, retailers and public procurement personnel in the countries, Belgium, Italy, Portugal, Slovenia and Spain, represented by members of the consortium. ALTROCONSUMO EDIZIONI, BEUC, CITTÀ METROPOLITANA DI BOLOGNA, DECO PROTESTE, ERION, ICLEI, OCU EDICIONES, SOFIES, SONAE and WORTEN, TEST ACHATS, ZPS. BEUC’s linked third parties ALCO, CAI, EKPIZO and KEPKA were committed to inform consumers and stakeholders in their respective countries, Lithuania, Ireland and Greece. BELT geographical coverage was also wider thanks to the network and activity of the partners, such as ICLE that reached, for example, Bulgaria, Cyprus, Estonia, Hungary, Latvia, Lithuania, and Romania. Beyond these countries, BELT extended its influence throughout Europe also with the support of many European organizations, and generate impacts thanks to the collaboration with Label2020 European project; we count about 6.000 market actors reached by the project.
The experience and the acknowledge of the Consortium of BELT contributed to the elaboration of policy recommendations to support policymakers to make more effective choices and to minimize errors during next rescaling initiatives. Points of view and information from market actors and stakeholders regarding the barriers and challenges on many issues, timing, stock, communication, performance of products, information on the labels, etc. have been identified and collected to optimize future rescaling initiatives.
