KACHING - THE FUTURE OF RETAIL IN THE PALM OF YOUR HANDS

Projektinformationen

Kaching

ID Finanzhilfevereinbarung: 854725

DOI

10.3030/854725

Projekt abgeschlossen

EK-Unterschriftsdatum 28 Januar 2019

Startdatum 1 Februar 2019

Enddatum 31 Juli 2019

Finanziert unter

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Gesamtkosten

€ 71 429,00

EU-Beitrag

€ 50 000,00

Koordiniert durch

KACHING AB
Sweden

Periodic Reporting for period 1 - Kaching (KACHING - THE FUTURE OF RETAIL IN THE PALM OF YOUR HANDS)

Berichtszeitraum: 2019-02-01 bis 2019-07-31

Zusammenfassung vom Kontext und den Gesamtzielen des Projekts

Each of us is a retail customer. Rapidly growing online retail market definitely makes our lives easier, freeing us from our pain points: we do not have to stand in queues, we do not have to walk overloaded with bags and it is easy to find the product we are looking for. Still, we need an empirical experience, physical contact with the goods we are considering to buy. This is why we are coming back to brick & mortar stores. However, taught by the online shopping experience, we want more: we want the stores to combine the friction free navigation through available options experienced in online shopping with the possibility of touching or testing the product before the final purchase decision. Retail trade is perhaps the most striking example that end-customer’s pain points are very closely related to the ones of the seller. Customers who leave the store because they see the queue, or who do not enter the store because they already have heavy bags, are customers temporarily or completely lost to the seller. Part of the explanation to this problem lies in the outdated ICT sales tools. The majority of stores, both large and small ones, operate on older, slower and stationary systems, usually self-contained desktop software. If they use some cloud-based data, they access it via a web browser installed on stationary computers. Examples of
such systems include stationery help/sales desks at IKEA or MediaMarkt. As a result, the employees are often too occupied with the unnecessary routines instead of focusing on the customer. Retailers are in urgent need to implement modern mPOS tools in order to catch-up with the latest trends in mobile and digital customer service. They need to free their sales force from the service desk to the floors of the shops. The goal of Kaching is to change this state of play.

Arbeit, die ab Beginn des Projekts bis zum Ende des durch den Bericht erfassten Berichtszeitraums geleistet wurde, und die wichtigsten bis dahin erzielten Ergebnisse

The project has developed a business plan that will guide optimisation and commercialisation of a unique mobile-first retail platform that defines new standards in efficiency and productivity in retail customer management.

Fortschritte, die über den aktuellen Stand der Technik hinausgehen und voraussichtliche potenzielle Auswirkungen (einschließlich der bis dato erzielten sozioökonomischen Auswirkungen und weiter gefassten gesellschaftlichen Auswirkungen des Projekts)

Kaching is a unique mobile-first retail platform that defines new standards in efficiency and productivity in customer management in retail. By entering the mobile point of sale (mPOS) market, it will redefine how the customers are approached and served in physical stores. It will enable retailers to introduce new values and customer-oriented practices in their operations, leading to increase in revenues and customer satisfaction.

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