The feasibility study has shown, that Learning to Sleep demonstrates a strong commercial potential. The main conclusion, derived from this study, is that there exists a clear business opportunity to exploit the digital healthcare market. Thus, due to the significant market size, this provides a unique and lucrative opportunity for Learning to Sleep AB.
To prepare for market entry, we have conducted market scale-up studies in Germany, France and Spain, estimating the required costs related to technology development, engaging with local therapists and ensuring legal compliance. We have evaluated the European landscape for B2B2C partners in the private sector (private insurers) and searched for the ways of raising the awareness of our treatment in the three selected countries. The analysis of reimbursement trends in Germany, France and Spain helped us to understand these markets better and adapt our strategy accordingly. Through these efforts, we were able to determine the conditions for the future, the successful development of our company.
Overall, this study allowed us to prepare a solid plan, enabling reaching our financial and commercialisation targets, aligned with the overall business development strategy of the company.