Transforming citizens into climate campaigners
Helping drive this citizen-led transition to low-carbon lifestyles is the CAMPAIGNers project. With the goal of revolutionising the way lifestyle transformation research is conducted, the project is harnessing the collective power of 100 000 citizens. Using an engaging app, the project’s network of ‘Climate Campaigners’ are challenged to make tailored, climate-conscious changes to their daily routines. Users can share experiences, draw inspiration and invite friends to join challenges. The results will help design feasible, citizen-driven initiatives for reducing greenhouse gas emissions.