Blinkin aims to revolutionise the way technical problems are resolved in the real world by developing a platform that facilitates self-service for product users, supported by multimodal AI and backed by human experts. This initiative is driven by the need to address escalating service costs, diminishing professional service availability, and insufficient capabilities across various industries. The primary objective is to empower consumers to independently solve technical issues, such as setting up electronic devices or repairing home appliances, thereby reducing the burden on manufacturers’ customer support and field service teams while improving the time-to-resolution, the overall availability of support and the resources spent on each case. By doing so, Blinkin aligns the interests of consumers, professionals, and manufacturers, promoting efficiency, sustainability and self-reliance.