The EFFECT team worked on the definition of the indicators, developed a more refined researchon the Community Engagement Index and performed regular monitoring and analyses of all the contents distributed via the FETFX’s channels.
The analysis assesses the impacts of EFFECT’s online and offline communication and engagement activities. In particular, it compares the performance of the various online activities in terms of adopted editorial format, thematic area and channels. It provides the CEI values of the various publications and compares them to identify the most engaging and reaching products.
Considering all these aspects, EFFECT made a relevant impact on the FET community and beyond, reaching more than 250,000 online users and engaging more than 23,000 through a tailored strategy encompassing all potential stakeholders with its editorial productions. Considering the overall communication and engagement efforts, not only related to the specific editorial publications, approximately 9,000 users accessed the fetfx.eu website over the 18 months since its launch. Social media interactions constantly increased with an estimated total outreach on Twitter of more than 4.5 million and 4,500 views on YouTube. Hundreds of people from diversified audiences (civil society, policy makers, key innovation stakeholders, industries and researchers) were reached through off-line engagement activities.
The EFFECT team collected data relative to TV take-ups via the Eurovision News Feed and the youris.com mediacenter. At the end of the second reporting period, the VNR on ASSISIbf was downloaded by 8 TV channels from 6 countries and led to 12 tracked broadcasts/publications. The VNR on Levitate was downloaded by 9 TV channels from 9 countries and led to 4 tracked broadcasts/publications.
Finally, a set of events, workshops and community building activities - such as webinars and European Researchers’ Night supporting measures - have been organized throughout the project with diverse goals and audiences.The different events were monitored using different indicators. Quantitative indicators were used to assess the size of the audience of EFFECT messages in terms of FET funded projects’ involvement, its geographic coverage and the relevance of the target audience in terms of gender balance participation. Qualitative indicators were used to assess those activities that are not measurable and/or cannot be easily expressed numerically. They were typically based on feedback from participants (via direct interviews or feedback forms).
The integration between outreach data, online engagement and qualitative stakeholders’ feedbacks constituted the basis for an integrated analysis of the impacts generated by the project activities.
