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Industrial Design Easy Assembly Kit

Objective

China is the main worldwide manufacturer of packaging machinery with around the 23% of the market share and almost a complete control of the affordable machinery sector. Its competitiveness is based on low prices supported by its inherent minor labour costs. This situation has pushed the reduction of the European market share from around 45% by 2007 to the current 20% nowadays with a total loss of the low-end segment. In order to recover this lost of competitiveness, Mac Due has been developing a new business model for the packaging machinery sector which pivots on the sales of equipment as assembling kits. This manner, the assembling cost are transfered to the regional dealers and automatically adjusted to the destiny country, circumventing the labour cost issue while it keeps the manufacturer margin profit. Besides, the dealers' role is upgraded to become the providers of post-sale services and maintenance, generating new revenues streams for them. This impact is finally translated to the end-user which can obtain savings of up 35% thanks to the previous cuts. With this project, Mac Due aims to offer a reliable alternative to the European packaging machinery sector whose success will open new opportunities to the whole machinery industry.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2016-2017

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Coordinator

MAC DUE MACCHINE AUTOMATICHE CONFEZIONATRICI SRL(MAC 2 - SRL)
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
VIA SERAGNOLI 12
40138 BOLOGNA
Italy

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Est Emilia-Romagna Bologna
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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