Objective
Advertisers face huge challenges in reaching their audience: TV advertising gets fast forwarded and Internet users install ad blockers. This dramatically impacts the media industry (content producers, broadcasters) as large parts of their income streams consist of advertising. Alternatives to reach the audience through social media are whisking the income away from the EU market. For local stores, the high costs of digital advertising result in lack of visibility and competitiveness against major e-commerce sites, again shifting revenues outside EU borders.
SPOTT makes video content interactive and shoppable (any content, any screen, online & offline buying). SPOTT targets the v-commerce market, a new fast-growing market with huge potential, combining 1) reach of video, 2) targeting power of digital media and 3) revenue-generating power of e-commerce.
SPOTT brings added value to all stakeholders. To the audience: personalized inspiration and interactions with video. To content producers, brands, stores, advertising agencies and broadcasters: increased advertisement revenues and dashboard-based insights in the audience. To local stores: regained visibility and competitiveness on the digital market place.
Belgian scaleup Appiness (°2013, 22 FTE) targets a fast international market uptake of SPOTT and has the ambition to become market leader with SPOTT as number one v-commerce solution worldwide. Through a step-wise geographical approach combined with a global approach, Appiness will quickly achieve critical mass of audience offering personalized and relevant content. Appiness targets an organizational growth towards 216 FTE by 2022.
The SPOTT app has been launched to the audience in Belgium, Brazil, Canada, US and Portugal. Appiness has a 270 mio product database, closed contracts with Hollywood studios 20th Century Fox and Paramount Pictures, and entered Microsoft’s global co-selling program. SPOTT reached no°67 in the Disrupt 100 annual index for 2017.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences internet
- social sciences economics and business business and management commerce e-commerce
- engineering and technology materials engineering textiles
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications mobile phones
- natural sciences chemical sciences catalysis
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
9300 AALST
Belgium
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.