WP1 focused on shaping and executing a forward-looking marketing and communication strategy in collaboration with the EC and the rest NGI projects; establishing and coordinating the NOO to guide operations of various communication and marketing activities; offering critical guidance and support in communication and dissemination activities to the various NGI projects, including (in the last 6 months especially) third party organisations/individuals; educating and coaching other NGI projects in their promotional and dissemination efforts so to amplify the impact of their activities, as well as the overall impact of the NGI as a whole. WP2 focused on: implementation and reinforcement of the NGI brand image, while establishing increased credibility and trust with the audience through extensive, captivating and distinctive online presence, which reflects in a consistent way the values and vision of the NGI. This was done through the global deployment of the NGI brand throughout the entire NGI online communication ecosystem, including the NGI portal, as well as linked websites and tools, the refactoring of the NGI interactive map, the creation of new promotional materials, and finally the elaboration of contents/storytelling to increase visibility of the NGI and engagement of newcomers. WP3 focused on providing means to support the dialogue with and between all the relevant stakeholders that contribute to the NGI ecosystem, fostering community building activities through growth hacking techniques and leveraging relevant stakeholders that support the NGI values and approach. The NGI online community has regularly been fed with content, especially related to NGI and ecosystem events, NGI RIAs (open calls, innovators showcase, NGI solutions) and ambassadors. A special effort was put on fostering engagement and pointing to underrepresented targets, as well as defining a more comprehensive structure and user guidelines. 1454 new members have joined the community. Ambassadors have continued to contribute delivering NGI Talks (NGI-related webinar sessions) and other content for the community, such as infographics and interviews. WP4 focused on building a strong reputation and global visibility on the human-centric Internet debate through dedicated online and offline activities that follow the NOO 360 degrees approach. The partners established and managed strong relations with press and media to maximise the positive coverage about the NGI Initiative, planned and developed a broad range of media engagement activities aiming to both NGI insiders and outsiders and to further targeted audiences, served as the PR office for the NGI projects (promotion of open calls, results or other press releases upon demand), organised and participated in events to reach and engage a large audience while promoting the NGI initiative across various communities. WP5 focused on ensuring a lean and effective management structure, communication among the partners, with the EC and, as needed, with other NGI projects, management of the project implementation at all levels of structure, management of decision making and conflicts resolution processes, risk assessment and quality assurance throughout the implementation of the project and adoption of a common vision and clear understanding of the project objectives among the partners and across the entire workplan structure, the implementation of the project Data Management Plan.
