Objective
The main product and brand of Newity Kft. is “Brewie”, the first fully automated brewing machine that allows anyone to produce high-quality beer at home. In addition to the machine, we also develop and sell packs of ingredients designed to be used with Brewie, the so-called Brewie Pads, generating recurring revenue.
We have sold altogether ca. 1000 machines so far. In 2017, only the fourth year of operations, we realised a turnover of €1 million; and we are expecting to exceed €3 million in revenues in 2018. Our company now has a staff of 25 and distributors all over the world.
We are taking advantage of significant changes undergoing on the beer market. While the market of mainstream beers of the large producers stagnates or even decreases on their traditional European and US markets, interest in craft beers and home brewing is growing sharply.
Brewie’s main advantage over its competitors is its full automation and small size. Brewie is the only machine on the market that takes care of every single step of the brewing process and follows exactly the traditional way of brewing. While our current machine, Brewie20, is intended for home use, it attracted interest from the bar and restaurant industry as well.
We have realised that there is considerable interest from a large number of bars and restaurants to brew their own beer as long as it does not require significant investment in expertise and infrastructure. Considering this market interest, we decided to develop and commercialise a professional Brewie machine and related products and services specifically for this sector.
However, the requirements to successfully serve businesses are quite different from the requirements of our current consumer market. Therefore, in the current Phase 1 project we intend to better understand the specific needs and requirements of this segment. The findings of our study will inform our subsequent product development and commercialisation strategy.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- agricultural sciences agriculture, forestry, and fisheries agriculture grains and oilseeds
- social sciences sociology industrial relations automation
- engineering and technology materials engineering
- engineering and technology industrial biotechnology bioprocessing technologies fermentation
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1053 BUDAPEST
Hungary
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.