Periodic Reporting for period 2 - SHERPA-CAR (You will never drive alone)
Periodo di rendicontazione: 2019-10-01 al 2020-09-30
currently dominated by Amazon (Alexa) and Google (Google Home). The potential and the infinite opportunities of this market (IoT and VPAs) makes possible to wish to talk to “things”. Many movies and TV shows have already developed in the citizens they wish to talk with cars (e.g. tv show “knight rider”), so that the car not only answers when the driver asks, but the car has the initiative to start the conversation (proactive), knowing what the driver wants to know (knowing the user’s needs and interests). Nowadays, Infotainment System manufacturers are developing this kind of business opportunities as well as all the trend of Connected Cars.
SHERPA-CAR is able to provide a solution that can be implemented in an infotainment system:
- Collecting and processing drivers and car information (OBD) in order to provide a first-class driving experience adding value to actual existing products.
- Using conversational functionalities, natural language and a user-friendly design, SHERPA-CAR will carry out tasks, answer questions, and make recommendations
- It will help users accomplishing their daily tasks more effectively and in a more accurate, personalized and interactive way than the competitors.
SHERPA’s design improves the driver experience thanks to its revolutionary visual format enables to better understand and interact with the information.
The final aim is to reach commercialisation stage, has demonstrated the capability of the market-ready SHERPA-CAR solution to meet and cover the identified business needs, challenges and opportunities.
Smart car functionalities are being defined and developed, with results in being able to propose optimal routes; probable times for trips; the probable route to the destination; the average time to make a trip; average speed on the road.
New functionalities have been added, including driver’s destination as a trigger of different information content, and car control functionalities.
Metalingua developments are ongoing as the base for new languages integration. As a result, new language expressions have been added and the improvement continues.
Several contacts have been made with key figures in the automotive and IT industry. Company and project/product presentations have been made to them. As a result of the commercial activities, several agreements have been signed.
Different communication elements have been developed (sales brochures, general videos and specific videos adapted for customers, website). Sherpa has been present in congresses and has performed an intense networking activity. Dissemination and communication tools have been set up and used: Twitter, Facebook, Instagram, etc. Press releases have been drafted and distributed, with high impact in general and specialized media. As a major result, an agreement has been signed with Tom Gruber (computer scientist creator of Siri) to reinforce Sherpa´s capability to reach key stakeholders. Additionally, awareness of the SHERPA-CAR has been increased at national and international levels, in different media.
Big efforts are being devoted to the commercial and marketing tasks to start generating revenues from the SHERPA-CAR solution. The work in the commercial and marketing tasks will allow achieving the defined goals in the future.
In RP2, the main goal is to cover the development needs of the AI engine for SHERPA’s Car solution. This means to evolve and optimize SHERPA’s ground-breaking AI platform with advanced NLP and predictive capabilities and innovative functionalities.
A functional system has been developed to integrate our SHERPA-CAR solution into an infotainment system in order to test for internal validations, which it has been validated in the PoC.
During the course of the project, several contacts have been made with key figures in the automotive and IT industry (Automotive Manufacturers / Infotainment OEMs - Specialised Infotainment Distributors - Other Automotive Innovation Organisations). This includes Ferrari, SEAT (Volkswagen Group), Coagent Caska - Telefonica (automotive) and the FCA Group, among others
SHERPA has been identifying and recruiting key partners, in the role of marketing strategy and marketing advisers, throughout the project.
The technical and business-related management of the project has worked correctly so far.
The platform developed by SHERPA follows the “privacy by design” principles, and measures have been enforced to ensure that participants in the project will be informed on their rights and the procedures regarding data protection.
Regarding dissemination and communication, SHERPA has made use of the channels and tools which were mostly available at the beginning of the project (contacts with media, social media accounts, etc.) for the dissemination activities of SHERPA-CAR, to which we must add the new API Platform.
The socioeconomic impact of the project, without having yet commercialised the developed solution, is mainly related to the incorporation of the talent for the development of the platform where SHERPA-CAR is going to be included for its commercialisation. The project has allowed us to recruit experienced researchers with extensive knowledge of artificial intelligence and software development.
Without a doubt, one of the most significant impacts of the project is in the security and privacy that they suppose for the client. SHERPA-CAR is designed to improve the quality of life of the driver, thanks to the personalized and proactive information offered in real-time. Since the operation of SHERPA-CAR is by voice control, there will be no distractions while driving, which means minimizing the number of fewer car accidents.
The incorporation of key figures in the field of intelligent personal assistants, such as Tom Gruber, Johana Hoffman and Celestino Garcia will multiply the impact of the communication and promotion activities and will allow us to bring closer positions with new partners and potential clients.
Finally, we believe that SHERPA-CAR also has a great cultural impact as it provides the user with free and instant access to information. SHERPA works with a large number of news sources and diverse interests, both local and international, to offer the driver the information they need at the right time.