The rapid digitalisation of society, characterised by a ubiquity of sensors (in IoT and mobile devices, CCTV cameras), a high degree of interconnectivity, cloud storage, and extensive processing power, comes with increasing technology for personal information capture. Consequently, there is growing challenge to maintain individual privacy. One factor contributing to the erosion of privacy is the growth in recognition technologies that not only facilitate the recognition of individuals but also the inference from biometric data of emotional state, gender, health, age, and even profession. Another factor is fast advancement of artificial intelligence, allowing for extensive data mining, and aggregation, linkage and inference of personal information. Hence, there is a real possibility that acceptable privacy may become unattainable unless technological and societal steps are taken to allow citizens to regain control of their personal information. Therefore, the overall objectives of the ETN PriMa are:
1. To train 14 creative, entrepreneurial, and innovative researchers as privacy protection experts.
2. To contribute to a full understanding of the multidisciplinary nature of privacy protection in a digitalised society.
3. To contribute to the development of solutions that address this important societal challenge.