Project description
Advanced technology used for glare control
Nowadays, glass used in windows and doors provide more natural light and transparency. However, controlling the amount of light and heat entering a building is an issue. Current glare control solutions are only partly efficient. VideowindoW offers an alternative system. This new technology integrates microscopic pixels into the glass exterior, making the glass façade a transparent media platform adequate for advertisement. The new glare control technology is ideal for urban areas with high traffic. The EU-funded VW project will design a business plan for the European market, identify adequate public areas, elaborate business models, and study the integration of the system into existing glass facades.
Objective
In urban environments, glass offers transparency to buildings and public spaces. It is however always accompanied by glare control solutions to manage the amount of light and heat entering the building. VideowindoW has developed a revolutionary alternative to conventional blinds or awning, which eliminates the choice between daylight or transparency. Multiple transparent modules are integrated into the glass façade, each module consisting of tiny LCD-segments (‘pixels’). The transparency of these pixels is independently controlled at very high speed. This enables the transformation of the glass façade into a transparent media platform. The content shown in the glass façade simultaneously serves as glare control. By using light sensors in combination with a proprietary algorithm the density of the content is calculated to yield the required degree of transparency. VideowindoW reduces energy consumption up to 30% (of which 20% climate control and 10% interior lighting). These savings help customers achieve sustainability goals. Customers now even have the opportunity to turn glass into a source of revenue, as it is transformed into potential advertising space by VideowindoW.
The proposed SME-Instrument project is aimed at the European scale-up of the VideowindoW technology towards high-traffic locations, such as public transport hubs). VideowindoW offers a revolutionary glare control technology with added media functionality and lower energy use, that can be applied to many other market segments as well. Each of these might require a different market approach and tailormade business model.
Specific objectives in this Ph1-study are to explore promising business cases for VideowindoW in public transport hubs, identify other promising market segments, define potential business models to help determine value-based pricing, research how VideowindoW can be optimally integrated in new and existing buildings, and elaborate on a detailed business plan for European scale (D1).
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- social sciences economics and business business and management business models
- engineering and technology materials engineering
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering sensors
- social sciences social geography transport public transport
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1073KR AMSTERDAM
Netherlands
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.