Objective
E-commerce has become a focal point of expansion and growth for the consumer goods industry. This rapidly expanding trend provides an opportunity for childrenswear manufacturers to introduce new commercialization channels, enabling to reach a global audience by selling their products directly to customers and being able to open 24 hours a day, seven days a week. However, the childrenswear sector is not fully taking advantage of e-Commerce, where only 5-7% of all childrenswear is being sold online, compared to clothing in general with 10% or 50% of all computers or 61% of all books. Online apparel retailers have a 40% return rate, the highest return rate in e-commerce, being bad fit the main barrier for the online market, causing 75% of these returns.
It is therefore that KIDSIZE project will develop an added value service to overcome size assignment and fitting barrier, facilitating the adequate selection of size when buying both online and in normal shops without the presence of the children. KIDSIZE system will enable to capture the 3D children body shape at home with easy to use, low cost and wide available consumer technology. The optimal size will be proposed according to body shape and growing patterns, being supported by a 3D European children database, covering child measures from 2 to 12 years and pediatric body measures for babies under 2 years, while visualizing fitting. This system, will lead to an increase of the European childrenswear industry competitiveness, withstanding both LLC competition in brick and mortar stores as well as foreign competition on the e-Commerce market.
Our consortium is formed by 4 AG´s: CFE, ASEPRI, NOVA CHILD and FINATEX, 3 RTD Performers IBV, ISRI and OZONGO, specialized in anthropometrics, ICT and e-commerce respectively and 2 SMEs TUCTUC and MYLLYMUKSUT
Direct exploitation of the results of the project will provide the SME community an expected cost-savings/benefits of €130,5 Million in 5 years after the end of the projec
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences databases
- social sciences economics and business business and management commerce e-commerce
- engineering and technology materials engineering textiles
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-SME-2013
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
46002 VALENCIA
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.