Project description
New gaming bands to keep players fit
Obesity and sedentary lifestyles are directly correlated. Staying fit requires at least 30 minutes of moderate physical activity daily combined with healthy nutrition. One way to boost fitness levels is to raise people’s awareness about how much exercise they need and actually get. The EU-funded Atomic Bands(opens in new window) project builds on the popularity of gaming to promote fitness. It developed Atomic Bands for smart Bluetooth body motion gaming. These wearables, worn on the wrists or ankles, allow gamers to play anywhere and not have to stand in range of a camera. Players can move anywhere and still be in the game.
Objective
Exercise is a fundamental aspect of maintaining a healthy lifestyle however most people don’t enjoy exercise because it is
either too time consuming or not intellectually stimulating. 97% of people believe in the need for physical fitness, however
less than 5% of adults participate in the recommended minimum 30 minutes of exercise each day, while 75% of kids get less
than 1 hour of exercise per day. Obesity of the general population expected to reach 9.1% of the population in 2020 equating
to approximately 750 million people. With an increasing number of available game types and methods of gameplay, over 700
million people worldwide play video games. Mainstream gaming systems have an additional motion tracking hardware that
can be purchased in conjunction to expensive consoles. These devices however, only monitor and project physical
movement as opposed to teaching and correcting movement.
The Funky Bots Atomic Bands offer a cheap alternative to the mainstream gaming consoles and provide access to a large
fitness/gaming library at no added cost. The device comes equipped with a heart rate monitor, calorie counter, and state of
the art motion algorithms for tracking, logging, coaching, and analysis of physical performance. Funky Bots is initially
targeting users whom are prone to martial arts and dancing, however as the product gains market traction, the diversity of
augmented reality games will attract users of all sports and fitness levels.
During the phase 1 feasibility assessment, Funky Bots will perform an in depth market analysis, establish a go-to-market
strategy, and run a small scale user-experience test. Further development plan and industrialisation strategy will also be
established.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- medical and health sciences clinical medicine psychiatry
- natural sciences computer and information sciences artificial intelligence computer vision motion analysis
- medical and health sciences health sciences nutrition obesity
- natural sciences computer and information sciences software software applications simulation software
- natural sciences computer and information sciences software software applications video games
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
E9 5EN LONDON
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.