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Cognitive Empowerment Resulting in Environmental Sustainability Improvement (CERES+). Human-Machine interaction in Industrial Vehicles through an innovative Augmented Reality System.

Project description

Virtual head-up displays for farm vehicles

Pressure sensors, gas sensors, temperature sensors, motion sensors and electro-mechanical sensors have become indispensable in most passenger vehicles. This digital information transformation is also driving industrial vehicles in the off-highway vehicle market, such as those used in agriculture, forestry, construction and mining. As a result, the working situation of today’s farmers, forestry harvesters and miners has become increasingly high-tech. The EU-funded CERES project will study the feasibility for commercialisation of the first high field-of-view (FOV) head up display (HUD) that supports augmented reality for forestry and agriculture. Developed by the Swedish company OPTEA, it can enhance the situational awareness of operators in the field by blending system information with the real world.

Objective

Cognitive Empowerment Resulting in Environmental Sustainability Improvement (CERES+).

Vehicles used in industrial applications, such as in agriculture, forestry, construction (or earth moving), and mining, are increasingly empowered by digital information (i.e. sensors) in their production. This evolution has many benefits but there might also be negative side effects. Operation of industrial vehicles can be related with cognitive challenges and high mental
load. For example, already today the working situation of a forestry harvester operator has been compared to that of a fighter pilot.
Optea has developed the first high Field Of View (FOV) Head Up Display’s (HUD’s) that supports augmented reality, for forestry and agriculture.
Blending system information with the real world, which enhance situational awareness of operators on the field without unduly exert their vision and cognitive power or forcing them in unnatural positions.
Optea system is the only HUD 'plug and play' system already tested in relevant field capable of solving several specific applications needed in the targeted off-highway vehicle markets Optea HUD will in fact 1) allow for a higher vehicle productivity, 2) lower threshold for new drivers (including young workforce and women), 3) increase safety, 4) offer ergonomic improvements, 5) lower fuel consumption derived from smarter vehicle operation.
According to a study by Global Information Inc. , the global off-highway vehicle market is expected to register a CAGR of 7.79% between 2018 and 2023 and will reach a market size of over 35 B€ by 2020. Optea is gearing up to capture the leading position as provider of HUD systems in Europe by 2023.
The CERES+ SME Phase 1 project will study the feasibility for commercialization and commodification of the Optea technology into sellable products for the off-highway vehicle market.

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Topic(s)

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Funding Scheme

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SME-1 - SME instrument phase 1

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Call for proposal

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(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

OPTEA AB
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
BERGDALEN, 5 (1104)
17279 SUNDBYBERG
Sweden

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Östra Sverige Stockholm Stockholms län
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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