Objective
Subtitling is part and parcel of today’s world. It is used not only by people who do not know the language of the original soundtrack, but also by those requiring different means of accessing audiovisual content due to sensory impairments, caused by deafness, hearing loss or ageing.
While the main goal of subtitling is to foster access to multimedia content, its quality often falls short of users expectations and may be insufficient for them to take full advantage of what they read. Among the most problematic issues in subtitling quality are optimum presentation rates and subtitle layout. Subtitlers are faced with lack of research data to support their current practices with, which results in lack of uniform standards on reading speed, inconsistent layout and poor quality subtitling.
The central aim of this project is to experimentally study the subtitling reading process with a view to establishing subtitle quality indicators regarding optimum presentation rates and layout. The study of subtitle processing is of fundamental importance in understanding how people perceive subtitled video materials in a digital society that increasingly relies on the exchange of audiovisual material.
The study will be conducted at the Centre for Translation Studies at University College London, the world-leading centre of audiovisual translation, directed by Prof. Jorge Díaz Cintas, the scientist in charge of this project, in cooperation with the Deafness Language and Cognition Research Centre at UCL, directed by Prof. Bencie Woll. London is also the commercial hub of the audiovisual translation industry, which is relevant to this study as it will be conducted with direct links to the industry through secondment.
This project is not only directly applicable to current market practices and will benefit end users, but it also addresses EU challenges of multilingualism, accessibility, ageing and education.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- humanities languages and literature linguistics
- humanities arts modern and contemporary art cinematography
- social sciences psychology psycholinguistics
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF-EF-ST - Standard EF
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2015
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
WC1E 6BT LONDON
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.