The BlueRev project defines a new paradigm for revitalising the blue bioeconomy in local communities through social innovation, business models, and governance models. Piloted in Denmark/Greenland, Italy, and Estonia,it analysed selected bio-based value chains to identify social and economic barriers and opportunities, supporting improved governance and business models, and promoting environmentally responsible behaviours.
The project assessed value chains across these three dimensions, identifying barriers, potentials, and local capacities (feedstocks, infrastructure, human skills, innovation actors, and community knowledge), while promoting socially and environmentally responsible behaviour through education, policy support, and stakeholder engagement.
Stakeholders—including local authorities, SMEs, producers, researchers, and civil society—were mobilised through workshops, interviews, training, and awareness activities, supported by the online Support Tool as a central platform for collaboration.
BlueRev pursued seven specific objectives:
SO1 To engage local communities of stakeholders to analyse social and economic barriers and potentialities, to improve awareness and communication for increase the collaboration along the bio-based value chain
SO2 To analyse social and economic barriers and potentialities in pilot regions to enable the transition towards socially and environmentally responsible behavior through new informed governance and social innovation
SO3 To assess existing/develop monitoring systems and indicators of the effectiveness of governance schemes, to analyse pilot regions, and to allow replication across the EU
SO4 To analyse and develop business models, local capacities and innovation actors to enable sufficient impacts and performances of the value chains
SO5 To evaluate the environmental footprint of the value chains of pilot regions, through LCA analysis
SO6 To carry out training programs to increase skilled job opportunities and small-scale establishments in the bio-based sector and to support the development of communication of innovation for small businesses and for business-to-consumers.
SO7 To reach a sound impact of performed activities by involving all the stakeholders through a wide dissemination and awareness campaign